As padel continues its explosive growth across Europe and beyond, Acenta Group is emerging as one of the most influential forces shaping the sport’s future. In a recent in-depth interview with Analyst Group, CEO Håkan Tollefsen shared how the company is building an integrated, tech-driven ecosystem to power the next phase of padel’s evolution – and why Acenta represents a compelling opportunity for investors.
A Platform That Connects the Entire Sport
“Acenta is an international platform for padel – from courts and equipment to tournaments, e-commerce, and community,” says Tollefsen. “We’re accelerating the sport’s growth by enabling collaboration across players, brands, clubs, and partners.”
The company combines infrastructure and commerce in one value chain. It offers full-service delivery and maintenance of padel courts alongside consumer-facing operations through its in-house brand Peliga and the e-commerce platform Sport of Padel (www.sportofpadel.com). Acenta also runs Acenta Padel Tour, a tournament and brand activation concept that builds grassroots engagement while showcasing premium products in authentic settings.
Turnkey Solutions for Clubs and Investors
From concept to operation, Acenta supports padel centers in every aspect of development – advising on location, court type, lighting, surface, software, and business model. “We’re more than a supplier – we’re a strategic partner,” says Tollefsen. “Our goal is to create sustainable venues with strong long-term activity.”
Synergies Across the Ecosystem
The company’s involvement in court construction gives it a powerful edge in understanding player behavior and needs. This feeds directly into the design and launch of new products through Peliga and Sport of Padel. “We gain real-time data from the field – what players are using, what they want – and that insight fuels smarter product development,” says Tollefsen.
Accelerating Expansion in Key Markets
While Sweden remains a key home base, Acenta is scaling internationally. “We’re focusing on high-growth markets like the UK and Ireland, where we’ve recently signed an exclusive agreement with Padel Sports 100 Limited,” explains Tollefsen. The company is also targeting Benelux, Germany, Poland, Eastern Europe, and has long-term ambitions in the U.S. and Middle East.
A Digital Backbone for the Sport
One of the company’s most significant strategic efforts is its digital infrastructure. Acenta is currently developing a unified platform where users can book courts, join tournaments, purchase gear, and follow their progression – all within one intuitive experience.
“Digitalization is central,” says Tollefsen. “We’re not just building tools; we’re building relationships. Behind the scenes, we collect data to drive smarter decisions and more personalized services.”
Looking Ahead: Scalable, Sustainable Growth
“In a year’s time, we expect Acenta to be an even stronger player across Europe – with more facilities, strategic partnerships, a deeper product offering, and enhanced digital capabilities,” says Tollefsen in the Analyst Group interview. “It’s not just about rapid growth – it’s about quality and sustainability at every level.”
Three Reasons Acenta Stands Out for Investors
Tollefsen identifies three key factors that make Acenta a unique investment opportunity:
- Full Value Chain Coverage: “We control the entire padel value chain – from court construction to digital platforms – generating multiple revenue streams and deep strategic integration.”
- Established International Presence: “We’ve proven our model works across borders, with operations in some of Europe’s fastest-growing padel markets.”
- The Only Listed Pure-Play Padel Company: “Acenta is the only publicly traded company entirely focused on the padel industry – offering investors unmatched exposure to a booming global sport.”