Kategori: NEWS

Acenta Group continues to strengthen its international presence within premium padel infrastructure by expanding its exclusive distribution partnership with Italian padel court manufacturer NXPadel. Through its subsidiary Acenta Equity Partners AB, the company now holds exclusive rights to distribute and install NXPadel courts in Australia, New Zealand and Oceania.

The expansion marks a significant step in Acenta Group’s long-term growth strategy and builds on the existing five-year distribution agreement between the parties. Previously, the agreement covered the Nordics, the United Kingdom, Ireland, Germany and Poland. The structure of the agreement allows for exclusivity to be extended to additional markets over time, supporting a phased and strategic global rollout.

By combining NXPadel’s fiberglass-based court technology with Acenta Group’s operational expertise in emerging padel markets, the partnership aims to deliver premium, scalable court solutions to clubs, operators and investors in regions where padel is experiencing rapid growth.

“The expansion of our exclusive distribution agreement with Acenta Group to include Australia, New Zealand and Oceania is not simply an extension of territories – it is a decisive move in the partnership’s global strategy. We are pushing our footprint well beyond Europe with a clear ambition: to set the benchmark for padel court quality, performance, and service in every market we enter. Acenta Group has already proven its ability to represent NXPadel at the highest level across seven countries, delivering excellence not only in product distribution but in project execution, technical expertise, and customer experience,” says Luca and Nicola Ceresoli, Founders of NXPadel S.r.l.

The Oceania region represents a particularly attractive opportunity for premium padel infrastructure, with strong interest from clubs, real estate developers and institutional operators. Australia, in particular, is seen as an early-stage but fast-developing padel market, supported by high purchasing power, a strong racket-sport culture and increasing demand for premium fitness concepts.

“In our strategic plan, international expansion and infrastructure development go hand in hand. Expanding our collaboration with NXPadel into Australia, New Zealand and Oceania is a natural next step in building long-term value within the premium segment, where padel continues to grow rapidly. Together, we are strengthening our global platform and creating the conditions to deliver world-class court projects in new growth markets,” says Carsten Johansen, Managing Director for Global Operations at Acenta Group AB.

Beyond near-term market opportunities, the expansion is also aligned with broader developments in international sport. The agreement is considered strategically relevant in light of the Brisbane 2032 Olympic Games, where padel could potentially be included as part of the programme.

“Securing exclusivity in Australia, New Zealand and Oceania is an important strategic step for Acenta Group. Australia represents an early-stage but rapidly emerging padel market, supported by high purchasing power, a strong racket-sport culture and growing demand for premium fitness concepts. With limited existing infrastructure and increasing interest from clubs, real estate developers and institutional operators, the region offers attractive conditions for scalable court deployment and long-term value creation. The agreement is also highly relevant in the context of the Brisbane 2032 Olympic Games, where padel could be included as part of the programme. More broadly, padel’s increasing institutional recognition is expected to further accelerate infrastructure demand,” says Håkan Tollefsen, CEO of Acenta Group AB.

With this expansion, Acenta Group and NXPadel further reinforce their shared ambition to establish a global benchmark for premium padel courts, combining advanced technology, operational excellence and long-term market development.

For more information about NXPadel, please visit: https://www.nxpadel.com/en/

Acenta is pleased to announce the appointment of Marius Eckmann as the company’s new Head of Sales. With a strong background in the fashion and textile industry, combined with deep experience in international wholesale and retail, Marius brings valuable expertise to Acenta’s continued growth.

His entrepreneurial mindset, commercial understanding, and hands-on experience make him a strong addition to the team.

In addition to his professional background, Marius is also a top-level padel player in Norway, giving him first-hand insight into the sport, its community, and the demands of both players and partners. This unique combination of industry knowledge and on-court experience aligns perfectly with Acenta’s vision.

We are very happy to welcome Marius to the team. His experience in international sales, brand development, and his passion for padel will be instrumental as we continue to expand and strengthen our position in the market.

Marius Eckmann is enthusiastic about his new role and the journey ahead:

“Acenta is a company with great ambition and strong values. I’m excited to contribute with my experience in wholesale, retail, and brand building, and to help take the company to the next level together with the team.”

With Marius joining as Head of Sales, Acenta reinforces its commitment to growth, professionalism, and long-term development across all markets.

Acenta is proud to announce the addition of Hans-Peter Brugger as our new Sales Executive for Germany, Austria, and Switzerland (the DACH region). This marks an important step in strengthening our presence in one of Europe’s most dynamic and fast-growing padel markets.

Hans-Peter joins Acenta with a long-standing connection to the sports community. His background spans multiple disciplines — including ice hockey, alpine skiing, tennis, and football — giving him a deep understanding of athlete needs and a natural ability to build strong relationships.

In his new role, Hans-Peter will support clubs, investors, and facility owners throughout the DACH region, helping them navigate court selection, infrastructure planning, and long-term expansion strategies. His passion for sport, combined with his broad network and commitment to quality, makes him a strong addition to the Acenta team.

With padel continuing to rise rapidly across Germany, Austria, and Switzerland, Acenta is committed to providing world-class expertise, scalable solutions, and hands-on support to both new and established venues. The addition of Hans-Peter ensures even stronger regional presence and local guidance for our partners.

We look forward to a successful journey together and to further expanding the padel community throughout the DACH region.

Acenta’s installation team is entering the final phase of yet another high-quality padel project — this time at Klæbu Padel og Golf, located just outside Trondheim. The build has progressed smoothly, and the courts are expected to be completed during the first week of December, right on schedule.

The project includes the full installation of Acenta’s premium padel court systems, delivered with the same precision, craftsmanship, and attention to detail that define our work across Europe. From structural assembly and turf preparation to finishing touches, our installation specialists have ensured an efficient process without compromising on quality.

The timing couldn’t be better. With the courts nearing completion in early December, players at Klæbu Padel og Golf will be able to enjoy Christmas padel and kick off the winter season with a brand-new facility tailored for both recreational and competitive play.

The project also reflects Acenta’s broader commitment to supporting the rapid growth of padel. By combining premium court engineering with an experienced installation team, Acenta continues to deliver scalable, long-lasting padel infrastructure to clubs and communities across the region.

We look forward to celebrating the official opening soon — and to seeing Klæbu’s players step onto their new courts for the very first time.

Acenta is excited to announce that Kim Jacobsen has joined the team as International Sales & Operations. Kim will play a key role in expanding Acenta’s presence in the international padel market.

«I’m thrilled to join Acenta and help expand our international presence. I look forward to connecting with partners around the world and bringing high-quality padel solutions to new markets,» says Kim Jacobsen.

In his new role, Kim will oversee international sales strategies, operations, and partnerships, ensuring that Acenta’s premium padel courts reach clubs and communities worldwide. His expertise will support the company’s mission of building not just courts, but the foundations of thriving padel communities.

Acenta’s team is looking forward to leveraging Kim’s insights and experience to continue delivering innovative, high-quality padel infrastructure across the globe.

Acenta Group AB has successfully completed the first deliveries under its exclusive partnership with Irish company Padel Sports 100 Limited, marking a key step in the rollout of padel courts across Ireland. The initial 12 courts have now been installed, initiating revenue generation under the agreement, which is valued at approximately EUR 3.6 million.

The next phase of the project will see 38 additional courts delivered between December 2025 and March 2026, completing the initial 50-court rollout. This milestone is part of a broader nationwide expansion plan by Padel 100, which ultimately aims to establish 100 courts in the current phase, with further growth planned beyond that.

The partnership between Acenta Group and Padel 100, first announced in May 2025, focuses on the leasing and installation of 50 courts over a five-year period. It operates independently from a separate resale agreement covering 120 courts for direct sale and distribution.

As the installations progress, the project is moving into a phase that will generate recurring revenues for Acenta Group, reinforcing its position as a long-term infrastructure partner in Europe’s rapidly growing padel market.

“The successful delivery of the first 12 courts marks an important milestone in our partnership with Padel 100 and demonstrates our ability to deliver large-scale padel infrastructure on time and to plan. With the next phase now underway, we are beginning to see the long-term revenue model materialise—confirming the strength of our strategy and our role as a key enabler of Ireland’s padel growth,” said Håkan Tollefsen, CEO of Acenta Group AB.

The completion of these first deliveries signals the transition into the next stage of the Irish rollout, cementing Acenta Group’s role in supporting Padel 100’s ambitious growth strategy.

Acenta is proud to announce the launch of the Peliga PRO Padel Ball, a premium performance ball designed to meet the demands of modern, fast-paced padel. Developed in close collaboration with elite players and testing partners, Peliga PRO marks a new milestone in Acenta’s commitment to advancing padel product innovation.

Built for speed, precision, and durability, Peliga PRO delivers explosive bounce, consistent pressure, and maximum responsiveness — offering players a fast yet controlled feel throughout the match. With its firm performance profile and optimized materials, the ball is engineered to handle intense rallies, power-driven play, and long-lasting match conditions.

Early testers have highlighted its lively bounce, stability over time, and suitability for competitive environments.

With padel continuing to grow rapidly worldwide, Acenta remains dedicated to providing innovative products that inspire and empower players at all levels.

The Peliga PRO Padel Ball is now available for purchase at sportofpadel.com.

Acenta Group AB announces that it will now use English as the primary language for all public disclosures. From now on, future press releases, financial reports, and other regulatory communications will be published exclusively in English.

The move reflects Acenta’s ongoing international focus and commitment to providing a consistent and accessible communication channel for its global investors, partners, and stakeholders. Until now, information was shared in both Swedish and English, but the company is streamlining its approach to strengthen its international presence.

Historical press releases and financial reports in Swedish will remain accessible on the company’s website for reference.

“This is a natural step in our development as we operate in an increasingly international environment,” the company states. The change is effective immediately.

Acenta Group AB has successfully completed a directed share issue totaling SEK 18.5 million, marking an important step in the company’s continued expansion and international growth. The new capital will support ongoing contracts, enable new padel court installations, and further develop the company’s digital platforms and brands.

CEO Håkan Tollefsen comments:

“Acenta Group is now entering its next growth phase with strong momentum. Over the past year, we’ve reached several important milestones and established a solid international platform. Through this financing, we strengthen our position as a leading player in padel infrastructure while ensuring delivery on our existing commitments. We are building for long-term and sustainable growth — and we’re just getting started.”

Acenta Group extends a warm thank you to Mangold Fondkommission, Advokatfirman Lindahl, Klara Stock Market Adviser, and to all investors for their support and confidence in the company’s vision.