Forfatter: Ella

Acenta Group has officially transitioned from agreement to execution in its expansion strategy, securing its first commercial padel court order under the exclusive partnership with Court Culture Pty Ltd.

The order consists of 8 premium padel courts destined for direct sale to Court Culture, carrying a total order value of approximately EUR 230,000 (roughly SEK 2.6 million), which includes shipping costs. Manufactured by Padel Galis under a recently established global distribution agreement, production of the courts is slated to begin immediately, with delivery expected in the near term.

A Long-Term Regional Strategy

This transaction marks the first commercial milestone under the exclusive partnership agreement signed in January 2026. The wider scope of the collaboration spans across padel court sales, product distribution via the e-commerce platform Sport of Padel (www.sportofpadel.com), and Acenta’s proprietary brand Peliga (www.peliga.com). Over the course of the next five years, the partnership holds a long-term ambition for Court Culture to purchase and resell a minimum of 300 courts.

Currently, Court Culture is progressing with the rollout of padel facilities, backed by an active sales pipeline. Depending on regional customer demand, project execution, and site approvals, additional successive orders are anticipated. Since early 2026, both entities have successfully aligned their joint sales, marketing, and operational frameworks to support the partnership’s momentum.

Operational Momentum and Leadership Insights

For Acenta Group, this inaugural order serves as a proof of concept for its international partnership model, shifting the company into active revenue generation across new geographic regions.

Andrew Blake, Director of Court Culture Pty Ltd., highlighted the regional appetite for the sport:

«Court Culture is delighted to announce our first confirmed order of padel courts in Australia as per our distribution partnership with Acenta Group. Padel is starting to gain traction in Australia, New Zealand, Oceania and Sri Lanka with significant interest from operators wishing to open up new padel clubs or include padel courts in their multi-sport venues. We value our partnership with Acenta Group and appreciate the support and industry experience they are sharing with our team»

Håkan Tollefsen, CEO of Acenta Group AB, emphasized the strategic importance of moving from paperwork to production:

«This first order is an important confirmation that our partnership model is working as intended. We are now moving from agreement to execution, with production and delivery expected to commence immediately. Through Court Culture’s market presence across Australia, New Zealand, Oceania and Sri Lanka, we are well positioned to benefit from the growing commercial interest in padel across the region. The partnership provides a strong platform to capture this development, and we see continued potential for additional projects as the collaboration progresses»

About Court Culture

• Court Culture Pty Ltd is an Australian-based company specializing in the development, marketing, and operation of sports-centric projects. The firm actively supports investors, operators, and clubs in scaling commercial initiatives across Australia, New Zealand, Oceania, and Sri Lanka. (Learn more at https://www.courtculture.com.au/)

Equity research firm Kalqyl has published a detailed report commentary following Acenta Group’s Q1 2026 financial report. The analysis highlights Acenta’s strong global market demand, landmark distribution partnerships, and the strategic rollout of its recurring-revenue leasing model, while outlining the company’s path toward long-term scalable financing.

High Global Demand and a Strong Backlog

In their commentary, Kalqyl notes that market demand for Acenta Group’s integrated padel ecosystem remains highly robust across multiple geographies. At the end of the first quarter of 2026, Acenta boasted a confirmed order backlog of 28 courts within its leasing model, alongside exclusive framework agreements totaling 120 courts across direct sales and leasing.

Kalqyl points out that the core commercial activities during the quarter successfully shifted from framework agreements into concrete deployment and generation of recurring revenue, heavily driven by the ongoing court installations for Padel 100 in Ireland.

Landmark Agreements Expanding Global Reach

The analysis emphasizes Acenta’s scalable international expansion model, which utilizes strategic partnerships to broaden geographic reach without requiring heavy investments in local operations. Key operational milestones highlighted by Kalqyl include:

• Padel Galis Partnership: A 5-year global distribution agreement with the world-leading steel court manufacturer, granting Acenta access to an established global network.
• Oceania & Beyond: An exclusive distribution agreement with Court Culture covering Australia, New Zealand, and Oceania.
• Expansion to Sri Lanka: A post-quarter expansion of the NXPadel fiberglass agreement to Sri Lanka, with a local ambition of deploying at least 100 courts over the next five years.

Financial Reflection & Strategic Focus

On the financial side, Kalqyl notes that Acenta Group generated net sales of 6.7 MSEK during Q1 ’26 (compared to 6.3 MSEK in Q1 ’25). EBITDA amounted to -4.7 MSEK, and EBIT concluded at -4.9 MSEK. The earnings were impacted by non-recurring inventory adjustments to better reflect current market values.

With cash equivalents at 0.1 MSEK at the quarter’s end, Kalqyl concludes that securing a long-term, scalable financing solution remains the single most critical factor for Acenta Group. This will allow the company to comfortably release the cash tied up in inventory, fully realize its massive project pipeline, and support the large-scale rollout of the capital-intensive leasing model.

According to Kalqyl, the existing financing partnerships with Hoenen Leasing (DACH) and GSM Finance (UK)—where the third-party providers pay Acenta upon installation—are significant steps in the right direction to lower capital binding.

Read the Full Analysis

We welcome all shareholders, investors, and partners to read Kalqyl’s full, detailed report comment for a deeper insight into our investment case, financial tables, and peer-group market valuations.

The world’s first publicly listed padel company, Acenta Group, has officially released its financial and operational results for the first quarter of 2026. Following several positive key events during the start of the year, the company is solidifying its strategic growth targets for the future.

The first quarter has progressed with several positive milestones that lay a strong foundation for the remainder of the financial year. These achievements allow Acenta Group to confidently strengthen its long-term growth ambitions as the international padel market enters its next phase of maturation.

Direct Word from the CEO

In connection with the report, CEO Håkan Tollefsen shares his strategic outlook on the quarter’s performance, the operational highlights, and the road ahead for Acenta Group and its shareholders.

Read the Full Report

All shareholders, potential investors, and partners are invited to review the official documents to get a deeper insight into the financial health and strategic direction of Acenta Group.

Read the full report

Acenta and Pure Norway Water have officially entered a strategic partnership to bring premium Norwegian spring water to the padel market.

The collaboration combines Acenta’s presence in the sports facility sector with Pure Norway Water’s high-quality products. By joining forces, both companies aim to make premium hydration more accessible for players and clubs across Acenta’s professional network.

Quality and Growth

Through this partnership, Pure Norway Water will be integrated into Acenta’s ongoing projects and events. The focus is to introduce the brand to new locations and ensure a high standard of hydration is available where the sport is played.

Acenta will act as a commercial partner, facilitating new opportunities and expanding the reach of Pure Norway Water within the industry. Both parties look forward to a successful collaboration centered on quality and growth.

Acenta Group has officially signaled its next phase of international expansion by entering into a strategic five-year global partner distribution agreement with the world-renowned court manufacturer, Padel Galis.

The partnership combines Acenta’s commercial reach and financing expertise with Padel Galis’ nearly two decades of manufacturing excellence. Under the new terms, Acenta will act as a key global distribution partner, offering the full Padel Galis product portfolio alongside specialized installation and financial solutions.

A Scalable Ecosystem

Unlike traditional distribution models, this agreement is built on a flexible, scalable commercial structure without fixed purchase commitments. Acenta will not only support international sales but also work directly with local distributors in key markets, providing a «boots-on-the-ground» expertise that includes technical training and financing options.

Furthermore, the deal opens new doors for Acenta’s proprietary brands, such as Sport of Padel and Peliga, which will gain visibility through Padel Galis’ extensive global network—a footprint that already spans over 10,000 courts in 85 countries.

Leadership Insights

The leaders of both organizations emphasized the shared ambition to professionalize and accelerate the sport’s global footprint.

Juan Larraz, CEO of Padel Galis, highlighted the synergy between the two companies:

«From Padel Galis, we celebrate this agreement with Acenta Group as a new step in our shared ambition to continue driving the global growth of padel. For years, we have been delivering high-quality, innovative courts worldwide, and this partnership strengthens our position as industry leaders. Together, we will continue working with the best, developing outstanding projects and bringing padel to every corner of the world, always guided by innovation and excellence»

From an operational standpoint, Carsten Johansen, Head of Global Operations at Acenta Group, noted:

«We are proud to enter into this partnership with Padel Galis and to combine their high-quality manufacturing capabilities with Acenta’s international commercial platform. Together with Padel Galis and its local distributors, we see strong potential to support continued growth across multiple markets»

Håkan Tollefsen, CEO of Acenta Group, concluded by framing the deal as a cornerstone of the company’s long-term strategy:

«This agreement represents an important step in strengthening Acenta’s global offering and further expands our position within premium padel infrastructure. By partnering with Padel Galis, we complement our existing platform with a strong manufacturing partner, enabling us to continue building a scalable and integrated ecosystem across international markets»

As the sport continues to explode in popularity across Europe, the US, and Asia, this alliance positions Acenta Group as a central player in the infrastructure that will define the next decade of padel.

We are pleased to announce the release of the Acenta Group Full Year Report for 2025. This past year has marked a significant turning point for the company, characterized by strong financial performance, the successful implementation of our leasing model, and a strategic expansion into new international markets.

Below, our CEO Håkan Tollefsen reflects on the key milestones of 2025 and shares our strategic outlook for the year ahead.

---

A WORD FROM THE CEO

Financial performance For the full year 2025, revenue amounted to SEK 20.1 million, exceeding the previously communicated guidance range. This performance demonstrates the Company’s ability to execute on its strategic priorities and convert its commercial pipeline into realized revenue. It reflects strong customer demand, successful implementation of our leasing model, and improved operational execution throughout the year.

The fourth quarter in particular represented a key inflection point, with revenue of SEK 6.4 million, significantly above prior quarter. This performance reflects the initial revenue recognition from long-term leasing agreements, including the partnership with Padel 100, and confirms the transition from contract signing to active installation and revenue generation.

Together, these results signal that the Company has entered a new phase of commercial traction. With a growing base of contracted installations, Acenta is building a more predictable and scalable revenue foundation, positioning the Company for continued profitable growth and improved financial stability in the coming periods.

Commercial agreements and partnerships As mentioned earlier, during the fourth quarter, our long-term partnership in Ireland entered its implementation phase, with the first 11 courts delivered and installed, initiating recurring cash-flow generation under the leasing agreement. This milestone represents more than a completed delivery, it validates our leasing model not only operationally but also financially. The structure of the agreement enables revenue recognition upon delivery, while securing long-term payment commitments from the customer, demonstrating both commercial strength and financial robustness in the model.

We further strengthened our European financing platform during the quarter. Through our partnership with Hoenen Leasing, Acenta entered the DACH region, establishing a structured leasing framework across Germany, Austria and Switzerland. In parallel, our agreement with GSM Finance enhanced our funding capabilities in the United Kingdom.

Operations, product and digital strategy Q4 also reflected continued expansion of our product and retail footprint. The launch of our first Sport of Padel Retail store in Norway, under the agreement with Moss Padelsenter, marked a significant step in building a vertically integrated padel offering, combining infrastructure, distribution and brand presence at club level.

Our exclusive distribution agreements with premium brands such as Cuera, Wear’N’Go, Respira™ and NXPadel further strengthened our position across the value chain and supported our international ambitions.

A strategically important event was the acquisition and integration of Padelappen, providing the technological foundation for the Sport of Padel App. The platform is currently being reengineered to align with the Sport of Padel vision, creating a scalable digital ecosystem designed to connect players, clubs and operators within a unified environment. This initiative opens opportunities for new revenue streams over time.

During the latter part of the year, Acenta initiated the strengthening of its operational infrastructure, this includes the implementation of CRM and financial consolidation tools, as well as the internal standardization of key processes across sales, operations and finance. This work will continue into 2026 and is expected to establish a robust operational foundation to support the Company’s increasing operational scale.

Future outlook Looking ahead to 2026, our focus is execution and scaling. The partnerships and financing structures established during 2025 now form the basis for increased rollout activity, particularly as long-term contracts mature and additional installations enter the revenue phase under structured leasing agreements. As this development continues, leasing and structured payment models are expected to represent an increasing share of our revenue mix. We see a strong pipeline within this segment, supported by increasing demand from existing customers and new market opportunities, providing a solid foundation for continued growth and improved revenue visibility.

After the end of the period, Acenta expanded its exclusive distribution agreement with NXPadel to include Australia, New Zealand and Oceania, strengthening our international infrastructure footprint. In January 2026, we also signed a five-year exclusive partnership agreement with Court Culture Pty Ltd covering the same region. The agreement includes a long-term target of 300 courts and establishes a substantial pipeline in one of the world’s most promising emerging padel markets.

Acenta enters 2026 with strong ambition and a clear focus on building robust operational processes and establishing a solid financial structure to support future growth. During the past year, the Company has laid important groundwork, and the priority going forward is to create a stable foundation and scalable organization to enable accelerated execution and international expansion over time.

Håkan Tollefsen CEO, Acenta Group AB

Read the full report here

Acenta Group continues to strengthen its international footprint with a new exclusive partnership agent agreement covering Australia, New Zealand and Oceania. Through its subsidiary Acenta Equity Partners AB, the Group has entered into a five-year agreement with Australian-based Court Culture Pty Ltd, granting the company exclusive rights to represent and commercialise Acenta Group’s padel ecosystem across the region.

The partnership positions Court Culture as Acenta Group’s exclusive agent for padel court sales and commercial development, including resale and rent-to-buy solutions. In addition to court infrastructure, the agreement also encompasses distribution of Acenta Group’s product offering through Sport of Padel and Peliga, as well as the right to operate Acenta Padel Tour on a regional basis under a royalty-based structure.

A central ambition of the partnership is long-term market development. The agreement includes a target for Court Culture to purchase and resell a minimum of 300 padel courts over a five-year period, reflecting both the scale of the opportunity and the parties’ shared focus on building a sustainable padel market in the region. An option to extend the agreement for an additional five years is included, subject to mutually agreed performance milestones.

From a commercial perspective, the partnership is designed to generate revenues across multiple areas of Acenta Group’s business. These include padel court sales, rent-to-buy programmes, product distribution through Sport of Padel and Peliga, and royalty income linked to Acenta Padel Tour operations. Court installation and project execution will be handled locally by Court Culture, ensuring proximity to customers and regional market expertise. The agreement also includes a framework to support rent-to-buy financing solutions, including joint efforts to source a suitable licensed finance partner in the region.

The collaboration further strengthens Acenta Group’s strategic platform in Australia, New Zealand and Oceania, following the Company’s previously announced expansion of exclusive NXPadel distribution and installation rights in the same markets. Together, these initiatives support Acenta Group’s ambition to build long-term infrastructure capacity and broaden its offering in high-growth padel markets outside Europe.

“This agreement is a major strategic step for Acenta Group and strengthens our ability to scale not only padel court infrastructure, but also our broader ecosystem across products and branded concepts – including Sport of Padel, Peliga and Acenta Padel Tour. By partnering with Court Culture, we combine Acenta Group’s international infrastructure expertise with strong local market knowledge and execution capacity. We see exceptional long-term potential in the region and look forward to building long-term value together,” says Håkan Tollefsen, CEO of Acenta Group AB.

“Australia, New Zealand and Oceania are markets where active lifestyle and participation are deeply rooted. Through our exclusive partnership with Acenta, we can provide a turnkey, one-stop solution that makes it easier for clubs, hotels, universities and schools to establish world-class padel facilities. At Court Culture, we design, build and operate sports and recreation concepts that transform venues and underused spaces into vibrant destinations for sport, wellness and community connection – and we believe this partnership will play an important role in accelerating padel’s growth across the region,” says Andrew Blake, Director at Court Culture Pty Ltd.

With this partnership in place, Acenta Group takes another step toward building a scalable, integrated padel platform across key international growth regions.

Acenta Group continues to strengthen its international presence within premium padel infrastructure by expanding its exclusive distribution partnership with Italian padel court manufacturer NXPadel. Through its subsidiary Acenta Equity Partners AB, the company now holds exclusive rights to distribute and install NXPadel courts in Australia, New Zealand and Oceania.

The expansion marks a significant step in Acenta Group’s long-term growth strategy and builds on the existing five-year distribution agreement between the parties. Previously, the agreement covered the Nordics, the United Kingdom, Ireland, Germany and Poland. The structure of the agreement allows for exclusivity to be extended to additional markets over time, supporting a phased and strategic global rollout.

By combining NXPadel’s fiberglass-based court technology with Acenta Group’s operational expertise in emerging padel markets, the partnership aims to deliver premium, scalable court solutions to clubs, operators and investors in regions where padel is experiencing rapid growth.

“The expansion of our exclusive distribution agreement with Acenta Group to include Australia, New Zealand and Oceania is not simply an extension of territories – it is a decisive move in the partnership’s global strategy. We are pushing our footprint well beyond Europe with a clear ambition: to set the benchmark for padel court quality, performance, and service in every market we enter. Acenta Group has already proven its ability to represent NXPadel at the highest level across seven countries, delivering excellence not only in product distribution but in project execution, technical expertise, and customer experience,” says Luca and Nicola Ceresoli, Founders of NXPadel S.r.l.

The Oceania region represents a particularly attractive opportunity for premium padel infrastructure, with strong interest from clubs, real estate developers and institutional operators. Australia, in particular, is seen as an early-stage but fast-developing padel market, supported by high purchasing power, a strong racket-sport culture and increasing demand for premium fitness concepts.

“In our strategic plan, international expansion and infrastructure development go hand in hand. Expanding our collaboration with NXPadel into Australia, New Zealand and Oceania is a natural next step in building long-term value within the premium segment, where padel continues to grow rapidly. Together, we are strengthening our global platform and creating the conditions to deliver world-class court projects in new growth markets,” says Carsten Johansen, Managing Director for Global Operations at Acenta Group AB.

Beyond near-term market opportunities, the expansion is also aligned with broader developments in international sport. The agreement is considered strategically relevant in light of the Brisbane 2032 Olympic Games, where padel could potentially be included as part of the programme.

“Securing exclusivity in Australia, New Zealand and Oceania is an important strategic step for Acenta Group. Australia represents an early-stage but rapidly emerging padel market, supported by high purchasing power, a strong racket-sport culture and growing demand for premium fitness concepts. With limited existing infrastructure and increasing interest from clubs, real estate developers and institutional operators, the region offers attractive conditions for scalable court deployment and long-term value creation. The agreement is also highly relevant in the context of the Brisbane 2032 Olympic Games, where padel could be included as part of the programme. More broadly, padel’s increasing institutional recognition is expected to further accelerate infrastructure demand,” says Håkan Tollefsen, CEO of Acenta Group AB.

With this expansion, Acenta Group and NXPadel further reinforce their shared ambition to establish a global benchmark for premium padel courts, combining advanced technology, operational excellence and long-term market development.

For more information about NXPadel, please visit: https://www.nxpadel.com/en/

Acenta is pleased to announce the appointment of Marius Eckmann as the company’s new Head of Sales. With a strong background in the fashion and textile industry, combined with deep experience in international wholesale and retail, Marius brings valuable expertise to Acenta’s continued growth.

His entrepreneurial mindset, commercial understanding, and hands-on experience make him a strong addition to the team.

In addition to his professional background, Marius is also a top-level padel player in Norway, giving him first-hand insight into the sport, its community, and the demands of both players and partners. This unique combination of industry knowledge and on-court experience aligns perfectly with Acenta’s vision.

We are very happy to welcome Marius to the team. His experience in international sales, brand development, and his passion for padel will be instrumental as we continue to expand and strengthen our position in the market.

Marius Eckmann is enthusiastic about his new role and the journey ahead:

“Acenta is a company with great ambition and strong values. I’m excited to contribute with my experience in wholesale, retail, and brand building, and to help take the company to the next level together with the team.”

With Marius joining as Head of Sales, Acenta reinforces its commitment to growth, professionalism, and long-term development across all markets.