Acenta Group has announced the acquisition of the operations of Padelappen, marking a key milestone in Acenta’s strategy to build the most comprehensive digital platform in the padel industry. The transaction is valued at SEK 1.8 million and will be settled entirely through newly issued shares in two tranches.
The acquisition strengthens Acenta’s ecosystem by integrating Padelappen’s proven digital technology into a unified platform where tournaments, e-commerce (via www.sportofpadel.com), community tools, and data services come together—serving both B2C and B2B audiences.
A Digital Platform for the Entire Padel Value Chain
Padelappen has been downloaded over 18,400 times and is actively used by players, clubs, and event organizers. With built-in tools for booking, ranking, tournament management, and system integrations, the platform serves as a strong foundation for Acenta’s ongoing digital expansion.
A central element of Padelappen’s architecture is its open API, which allows third-party systems and partners to easily integrate with Acenta’s platform—opening the door to seamless collaborations, innovative features, and scalable digital services.
Strategic Synergy and Next-Level Data Capabilities
“With this acquisition, we are taking a major leap toward building the most comprehensive digital platform in the padel industry. By integrating Padelappen into our ecosystem, we not only unify commerce, tournaments, and community in one seamless experience – we also create a powerful engine for data-driven insights. The platform enables us to collect and analyze user behavior, purchasing patterns, and performance metrics, laying the groundwork for smart AI-powered services and hyper-personalized experiences. This is a key step in capitalizing on digitalization and reinforcing our position as a tech-driven force in the global padel market,”
says Håkan Tollefsen, CEO of Acenta Group.
“I’m incredibly proud that we, as the first matchmaking and community platform for padel in Europe, pioneered several features developed in close collaboration with our users – based entirely on their needs and feedback. The result was a highly appreciated platform that has successfully launched in twelve countries worldwide. We’ve been patient despite prior acquisition interest, but once we met with Acenta and Håkan presented their operations, vision, and roadmap, it immediately became clear that Acenta was the perfect new home for Padelappen. The strategic fit with their existing business was undeniable. I also want to extend a big thank you to Håkan and the Acenta team for a highly professional process that reassured us the work we’ve built over the past five years won’t just be preserved – it will be elevated in Acenta’s hands,”
says Jesper Vendel, CEO of Padelappen.
Transaction Details and Next Steps
- Total consideration: SEK 1.8 million, paid through newly issued shares.
- Tranche 1: SEK 500,000 upon signing, based on a SEK 40 million valuation, with a six-month lock-up.
- Tranche 2: SEK 1,300,000 on March 1, 2026, based on a volume-weighted average share price over 10 trading days prior, with a three-month lock-up.
SEK 300,000 of the total is specifically allocated for development and integration—ensuring the platform is fully adapted to Acenta’s visual identity, functional roadmap, and service unification, including tournament operations and the Sport of Padel e-commerce experience.