Forfatter: Ella

Acenta Group has entered an exclusive sales agent agreement with Cuera, a premium apparel brand known for its high-performance, design-driven collections for padel. The agreement covers the Swedish and Norwegian markets and will be executed through Acenta’s commerce platform, Sport of Padel.

This partnership reflects Acenta’s commitment to building a strong, community-oriented ecosystem around the sport—connecting players with top-tier products while supporting clubs, teams, and business partners across the region.

Cuera will also play an active role in supporting Team Acenta, enhancing visibility and brand presence through collaborative marketing efforts and ambassador initiatives.

“We’re excited to team up with Acenta Group / Sport of Padel. Without a doubt one of the most professional partners in the padel industry. With their market expertise and our shared passion for performance and design, this partnership is a powerful step toward elevating the apparel culture within the sport.

At CUERA, we don’t just choose partners, we choose people. Business is important, but the team behind it matters just as much. This is a values-driven collaboration built on mutual respect, ambition, and trust.

To succeed in this space, we know it takes more than great products. It takes community. This partnership gives us the reach, the network, and the local presence to bring that community together and truly make an impact in Norway and Sweden.”
— Ulrik Leth, Co-founder, Cuera

“Cuera represents everything we believe padel needs more of – quality, passion, and authenticity. Together, we’re bringing something truly unique to the Nordic market,”
— Carsten Johansen, Managing Director Global Operations, Acenta Group

Cuera collections will soon be available at sportofpadel.com and through selected retail collaborations.

We are thrilled to announce that Acenta Padel Tour is coming to Stockholm for the very first time! From June 6–8, we’ll be taking over Frihamnen, bringing high-energy matches, passionate players, and an unforgettable atmosphere to the heart of Sweden’s capital.

This marks a significant milestone in our journey to spread the sport we love across more cities – making padel more accessible, more visible, and more exciting for players and fans alike.

We’re proud to host the Stockholm stop in collaboration with Nilima Sports Group, who will be opening the doors to their vibrant padel center in Frihamnen for this special event.

«We’re really looking forward to working with Acenta Padel Tour on their first tournament here in Stockholm. It’s going to be a true celebration of padel at our center in Frihamnen – a competition that’s open to everyone. For us at NiLiMa, it’s not just about padel – it’s about people, community, and unforgettable experiences. And this is one padel experience you don’t want to miss!»
— Jakob Johansson-Holm, Head of Sports, Nilima Sports Group

Join us for a weekend of competition, community, and world-class padel.
Registration available via Rankedin.

Let the padel party begin – Stockholm, are you ready?

Sport of Padel is thrilled to announce the launch of its Business Account program, designed to streamline the process for padel clubs, retailers, coaches, and sports organizations looking for an easier and more efficient way to access high-quality padel equipment.

With the new Business Account, members will benefit from:

Exclusive B2B pricing – Special rates tailored for businesses in the padel industry
Seamless online ordering – A user-friendly B2B portal for quick and hassle-free purchasing
Flexible order quantities – Order as much or as little as your business needs

We understand the demands of running a padel facility or retail business, and we want to make it easier for you to get the products you need at the best prices, at Sport of Padel. Our new Business Account will provide a tailored shopping experience, saving both time and money for our partners.

Interested businesses can now apply directly through the Sport of Padel website. For more information and to sign up for a Business Account, visit Sport of Padel.

About Sport of Padel – A part of Acenta Group

Sport of Padel is a leading supplier of premium padel equipment and accessories, committed to providing high-quality products to players and businesses worldwide. With a focus on customer satisfaction, Sport of Padel continues to innovate and improve the way padel is played and enjoyed.

Sport of Padel is proud to announce our sponsorship of the Nordic Team Padel Championship 2025, taking place on March 14–15.

As a dedicated supporter of the sport, we are excited to be part of this prestigious event, where skill, passion, and teamwork take center stage. The championship serves as a platform to showcase the growing padel community and its exceptional talent, and we are honored to contribute to its success.

We invite all padel enthusiasts to follow the action and experience an electrifying weekend of competition.

Acenta (sportofpadel.com) are excited to announce our new partnership with Oslo Padelklubb (https://oslo-padel.no/) ! This collaboration is built on a shared vision to support the growing padel community in Oslo and provide players with access to premium equipment at the best possible prices.

Through this partnership, Oslo Padelklubb members will benefit from exclusive offers on top-tier padel gear, ensuring they have the best equipment to elevate their game. Together, we aim to create even more opportunities for both new and experienced players to develop their skills and enjoy the sport to the fullest.

Beyond providing high-quality gear, we aim to collaborating on joint initiatives, events, and community-driven projects that strengthen the local padel scene. Our goal is to make padel more accessible, foster an even stronger club environment, and inspire more people to take up the sport.

We at Acenta (www.sportofpadel.com) are excited to announce a new partnership with Bergen Padelklubb  (https://www.bergenpadelklubb.no)! This collaboration is built on our shared ambition to support the padel community in Bergen and make high-quality padel equipment more accessible to local players.

Cato Falck Guntveit, Administrative Manager at Bergen Padelklubb, shares his thoughts on the new partnership:

«Bergen Padelklubb continuously strives to offer its members the best conditions across all aspects of padel.
After positive discussions over a longer period, we have now built strong and close ties with the team at Acenta and Sport of Padel, along with their excellent range of padel equipment and popular tournaments.
This has resulted in a long-term partnership that gives our members the best prices on the best padel gear.
This is going to be amazing!»

We look forward to collaborating with Bergen Padelklubb through joint marketing initiatives and community engagement, helping more people discover and enjoy the sport. Together, we hope to strengthen the local padel scene and build lasting relationships with players at all levels.

Tobias Fremstad
Manager, Acenta Padel Tour

Håkan Tollefsen
CEO, Acenta Group

Our CEO, Håkan Tollefsen, was interviewed at Nasdaq, sharing insights about Acenta Group and the exciting journey ahead. With PADEL as our ticker, we’re proud to represent the sport at a global level.

With a clear vision and strong growth ambitions, we’re ready for the next chapter. Watch the full interview, filmed by Direkt Studios, to learn more.

Watch the video below!

Acenta Group is proud to announce the upcoming listing on First North Growth Market on January 29 – a significant milestone in the journey to becoming a global leader in the padel industry. With years of experience and a strong foundation, Acenta Group has built an ecosystem that combines premium padel solutions, including court sales, installations and maintenance services.

The listing marks the start of an ambitious global expansion plan. By leveraging innovation, strategic acquisitions, and the growing popularity of padel worldwide, Acenta is well-positioned to tap into new markets across Europe, North America, and Asia. The company also aims to expand the Acenta Padel Tour, already one of Norway’s largest tournaments, to other countries in the near future.

As the global padel industry continues to grow, Acenta Group sees tremendous opportunities to strengthen its presence and lead the way in this rapidly developing sport. The listing on First North will provide access to new capital markets, enabling faster growth through investments in new regions and acquisitions of padel facilities.

Learn more about the journey and future goals here.