Kategori: NEWS

Acenta Group AB has successfully completed a directed share issue totaling SEK 18.5 million, marking an important step in the company’s continued expansion and international growth. The new capital will support ongoing contracts, enable new padel court installations, and further develop the company’s digital platforms and brands.

CEO Håkan Tollefsen comments:

“Acenta Group is now entering its next growth phase with strong momentum. Over the past year, we’ve reached several important milestones and established a solid international platform. Through this financing, we strengthen our position as a leading player in padel infrastructure while ensuring delivery on our existing commitments. We are building for long-term and sustainable growth — and we’re just getting started.”

Acenta Group extends a warm thank you to Mangold Fondkommission, Advokatfirman Lindahl, Klara Stock Market Adviser, and to all investors for their support and confidence in the company’s vision.

Under the leadership of CEO Håkan Tollefsen, Acenta Group has strengthened its position as a key player in the global padel industry. Since the company’s public listing, Tollefsen has focused on identifying and capturing growth opportunities through international expansion, strategic acquisitions, and increased access to capital markets — all with the goal of creating long-term value for shareholders and partners.

“Padel is more than just a sport — it’s an ecosystem of infrastructure, retail, and community,” says Håkan Tollefsen. “Our mission is to build and connect these elements globally, helping the sport grow in a sustainable and professional way.”

Acenta’s strategy is rooted in this broader vision. The company works actively to develop the infrastructure, retail presence, and partnerships that support the growth of padel — creating value across the entire ecosystem.

Looking ahead, Acenta aims to expand its international footprint and deepen collaborations across the industry. With innovation, quality, and strong partnerships at its core, the company is set to play a leading role in shaping the future of padel.

“We see extraordinary potential in this market,” Tollefsen adds. “Our ambition is clear — to drive the global development of padel and strengthen the ecosystem that creates value for players, partners, and shareholders alike.”

Acenta Group has announced a three-year exclusive agreement with Moss Padelsenter AS, giving the company sole rights to distribute and showcase products from Sport of Padel at the padel center in Moss, Norway. The partnership marks the launch of Acenta Group’s first Sport of Padel Retail store and represents a key step in the company’s growing retail strategy, with an estimated annual value of around NOK 500,000.

The new retail concept is designed to support padel centers while allowing them to offer top-quality equipment without upfront inventory costs. Players visiting Moss Padelsenter will have access to a wide selection of premium brands, including Peliga, Kanso, Oxdog, Cuera, Head, Wear’N’Go, Respira, and more. At the same time, the center can strengthen its reputation as a trusted destination for high-quality padel gear.

“Partnering with Moss Padelsenter AS to launch our first Sport of Padel Retail store is a milestone for Acenta. This innovative concept not only brings the very best padel products directly to players but also helps centers showcase their expertise and elevate their status within the padel community—without tying up capital in inventory,” says Carsten Johansen, Managing Director for Global Operations at Acenta Group.

The agreement highlights Acenta Group’s ongoing commitment to expanding the global padel ecosystem and providing players and centers with premium products and experiences.

Acenta Group AB has taken another step in its international growth strategy by entering a three-year funding partnership with the UK-based asset finance company GSM Finance Ltd. The collaboration marks an important milestone for Acenta Group’s expansion in the United Kingdom and aims to make padel more accessible through flexible, tailored financing solutions.

Under the agreement, Acenta Group will continue to supply, deliver, and install its high-quality padel courts, while GSM Finance will serve as the funding partner, structuring and managing leasing and finance solutions for end customers. Although the agreement is non-exclusive and does not include guaranteed order volumes, it is expected to strengthen Acenta Group’s position and revenue potential in one of Europe’s fastest-growing padel markets.

The UK is currently one of the most dynamic padel markets in Europe, with approximately 1,000 courts today – a number forecasted to reach between 7,000 and 8,000 within the next six to ten years. Over 1,000 new courts are expected to be installed by 2026. By combining Acenta Group’s installation expertise with GSM Finance’s financial solutions, the two companies aim to lower the investment threshold for organizations such as schools, sports clubs, and hotels that want to enter the padel arena.

“We are delighted to partner with Acenta Group to bring structured funding solutions to the fast-growing UK padel market. Our experience in asset finance, combined with Acenta Group’s market-leading courts and installation expertise, enables us to offer customers a complete and flexible package – from funding to finished facility,” says Guy Symmons, founder of GSM Finance Ltd.

“This partnership marks another important step in Acenta Group’s international expansion journey. GSM Finance’s strong reputation and long-standing experience in the UK asset finance market make them an ideal partner as we establish our presence in one of Europe’s most dynamic padel markets. Together, we can make padel more accessible to a wider customer base,” says Håkan Tollefsen, CEO of Acenta Group AB.

Through the partnership, Acenta Group broadens its offering and reinforces its commitment to providing localized, customer-focused solutions. With GSM Finance as a trusted funding partner, Acenta Group is well-positioned to support the rapid growth of padel across the UK – from concept to completed facility.

Acenta Group AB has taken another step in its collaboration with Northern Ireland-based Let’s Go Hydro. The company has signed a supplementary agreement valued at approximately SEK 1.9 million, covering the delivery and installation of additional padel courts.

The new deal comes on top of the previously announced exclusive partnership between the two companies and highlights Acenta Group’s strategy of deepening relationships with key partners in established markets. Deliveries and invoicing will take place progressively, with revenues from the order expected mainly during the remainder of 2025.

For Acenta Group, the agreement means both a stronger order backlog and a more solid market position in Northern Ireland. For Let’s Go Hydro, it marks another step in the expansion of its dedicated padel brand, Let’s Go Padel.

«This continued trust from Let’s Go Hydro is a strong confirmation of the partnership we’ve built together. Their expansion in Northern Ireland mirrors the impressive growth of padel across Europe, and we are proud to be part of it. Each new project strengthens our position as a long-term infrastructure partner and demonstrates how close cooperation can accelerate development in this fast-growing market», says Håkan Tollefsen, CEO of Acenta Group.

Let’s Go Hydro, located just outside Belfast, is a well-known destination for sports, leisure, and adventure activities. The venue attracts thousands of visitors every year with its extensive offering, which ranges from water sports and wakeboarding to accommodation and events. Under the brand Let’s Go Padel, the facility continues to build out its padel offering as part of its ambition to become a full-scale sports and leisure hub.

For more information about Let’s Go Hydro, visit: letsgohydro.com

Acenta Group has taken a major step in its international expansion by signing a three-year partnership agreement with German financing company Hoenen Leasing GmbH. The agreement marks the Company’s entry into the DACH market (Germany, Austria, and Switzerland) – a region with strong growth potential for padel.

Leasing Opens New Opportunities for Padel

Under the partnership, Acenta Group will supply, deliver, and install padel courts, while Hoenen Leasing will provide tailored leasing and financing solutions. This means that customers in the DACH region can not only purchase padel courts but also lease them – a model that makes the sport more accessible for schools, sports clubs, hotels, and property developers.

As part of the agreement, Acenta Group will receive a fixed fee per sale, plus an additional month’s leasing fee for each court built and sold. Together, the partners will also jointly market their standardized offering, including the launch of a dedicated landing page.

Significant Potential in Germany, Austria, and Switzerland

The DACH region is considered one of Europe’s most promising markets for padel. Despite having five times the population of the Netherlands, Germany currently has only a fraction of the padel courts, with projections reaching around 600 courts by the end of 2025. Growth is supported by a rapidly expanding player base, increased awareness, and strong support from associations, municipalities, and real estate developers.

Stefan Hoenen, Managing Director of Hoenen Leasing GmbH, commented:
«We see significant potential for both parties and I am convinced that, together, we can successfully drive the market entry and further expansion of padel in the DACH region. I look forward to taking the next steps and realizing the first projects.»

Strategic Milestone for Acenta Group

For Acenta Group, the agreement represents an important milestone in its international strategy. It opens the door to one of Europe’s largest markets while offering an attractive financing model for customers.

Håkan Tollefsen, CEO of Acenta Group AB, said:
«We are very pleased to announce this new partnership with Hoenen Leasing, which represents an important step in our international expansion strategy. Entering the DACH market together with a strong financing partner will allow us to offer a more complete solution to customers and accelerate the development of padel in the region. For Acenta Group, this agreement adds a new growth opportunity alongside our existing international partnerships.»

About Hoenen Leasing

Hoenen Leasing GmbH is a German leasing and financing company providing tailored solutions across sectors such as construction, fitness, renewable energy, and business investments. The company offers structured financial solutions designed to support sustainable growth and long-term customer relationships.

Acenta Group has taken another step in its international growth journey by signing a new three-year agreement with the Irish company Padel Sports 100 Limited (”Padel 100”). The deal secures a minimum order of 120 padel courts over the contract period, corresponding to a total order value of approximately EUR 4 million.

This new agreement complements the parties’ previously announced leasing contract covering 100 courts. Under the new structure, Padel 100 commits to purchasing at least 40 courts per year, which Acenta Group will deliver and install. Deliveries are set to begin immediately and will run in parallel with ongoing installations from the leasing agreement.

For Padel 100, the agreement enables reselling under the brand Padel 100 Courts, expanding their offering in the Irish market. For Acenta Group, the deal diversifies its revenue model and further supports its international expansion.

Responding to growing market demand

The Irish padel market is seeing strong momentum, with demand coming from a wide range of sectors including schools, hotels, golf clubs, and sports organizations. Many of these stakeholders prefer to purchase courts outright, while still benefiting from being part of the Padel 100 network.

«We are absolutely thrilled to expand our partnership with Padel 100 through this new three-year agreement, which covers a minimum of 120 courts in Ireland. The Irish padel market is developing at an impressive pace, and together we are now able to address both leasing and resale models in response to customer needs. For Acenta Group, this agreement represents another important milestone in our international growth journey», says Håkan Tollefsen, CEO of Acenta Group.

«What’s clear is that demand is not slowing down – if anything, it’s accelerating. We already have dozens of confirmed locations in planning or contract stages, and through this new agreement we are opening the door to another group of partners who want to purchase courts outright while still aligning with the Padel 100 brand. Schools, hotels, and golf clubs are especially interested in combining ownership with access to our booking platform, marketing campaigns, and maintenance support», says Ben Keohane, CEO at Padel 100.

About Padel 100

Padel 100 is Ireland’s fastest-growing padel network, with an ambition to install and operate over 300 courts nationwide by 2027. Through collaborations with schools, sports clubs, hotels, and golf clubs, Padel 100 delivers turnkey solutions including installation, booking systems, marketing, and maintenance.

Acenta Group has announced the appointment of Sabina Hedström as its new Chief Financial Officer. With more than a decade of experience in financial management, group accounting, and corporate governance, Sabina will formally assume her position no later than December 10, 2025.

Most recently, she held the role of Head of Group Accounting at ZignSec AB, where she oversaw public reporting, group accounting, and financial governance during the company’s time on Nasdaq First North. After the company’s acquisition by G2 Risk Solutions in 2024 and subsequent delisting, she continued to play a key role in the integration process while driving financial reporting and processes in an international growth environment.

Earlier in her career, Sabina also worked in several senior finance and accounting positions in private equity-owned companies. There, she built strong expertise in IFRS and K3 reporting, ERP-driven transformations, regulatory compliance, and internal controls — experience that has made her well-equipped to support both M&A-driven businesses and companies focused on sustainable growth.

“Sabina possesses a unique combination of strategic and financial expertise, with a proven track record in public reporting, group finance, and governance. Her background from several senior finance and accounting positions, together with her experience in listed company environments and auditing, makes her a strong addition to our management team. We are confident that Sabina will contribute significantly to Acenta Group’s continued growth and value creation,” says Håkan Tollefsen, CEO of Acenta Group.

Sabina herself expressed great enthusiasm about joining:

“I am excited to become part of Acenta Group’s growth journey and to support the Company’s ambition of building a strong international position in the padel industry. With my experience from dynamic and fast-growing environments, I look forward to contributing to value creation and long-term success together with the team,” says Sabina Hedström, incoming CFO of Acenta Group.

Current CFO Erik Tjelta will continue to support the company until Sabina officially takes on the role, ensuring a smooth handover.

“On behalf of the Company, I would like to thank Erik Tjelta for his commitment and significant contributions to Acenta Group. Erik will continue to support the Company until Sabina formally joins, securing continuity and a smooth handover,” said Håkan Tollefsen.

Kalqyl has released a new report on Acenta Group, highlighting the company’s position as an international full-service provider within the padel industry. Acenta’s operations span sales, installation, customization, and service of padel courts. Acenta also operates the e-commerce platform Sport of Padel, its own padel brand Peliga, and the tournament series Acenta Padel Tour.

Kalqyl emphasizes Acenta’s strategy of building a complete padel ecosystem that strengthens customer loyalty and supports scalable growth. The report also underlines the company’s ongoing international expansion into key growth markets such as the United Kingdom, Ireland, and Germany, where demand for padel courts remains strong.

According to Kalqyl, Acenta is well positioned to deliver on its financial targets, with active projects and newly signed agreements driving momentum. Their outlook points to significant long-term growth opportunities, with a fair value projection indicating notable upside potential toward 2027.

Read the full report from Kalqyl here

Acenta Group has officially taken its first step into the UK leasing market, signing an agreement with Padel Société Limited, operating under Acenta UK. The deal covers three of the company’s POP UP padel courts, leased for an initial five-month period and then continuing on a rolling monthly basis with one month’s notice.

This agreement marks an important milestone in Acenta Group’s international expansion strategy. The client has also expressed plans to install an additional 10–20 courts within the next 5–12 months, highlighting the growth potential of the partnership. Each court generates a recurring minimum monthly revenue, creating predictable cash flow and laying the foundation for long-term scalable growth in the UK.

The three courts are part of Acenta’s POP UP concept – portable padel courts that can be installed temporarily (minimum six months) and later moved to new venues. Under this leasing model, clients pay a monthly license fee. The first courts are scheduled to be shipped from Sweden in early September, with installation planned for mid-September. Leasing revenues will begin immediately, with the expectation that the courts will remain in the UK market for several years.

The courts will be operated by Tour Padel Ltd in collaboration with the University of Greenwich, as part of Tour Padel’s innovative approach to expanding the sport. Their model demonstrates how the POP UP solution can bring padel to new communities, universities, and clubs.

«This first leasing agreement in the UK is an exciting step for Acenta and a strong validation of our strategy to broaden our offering with flexible solutions. The POP UP model allows us to rapidly scale padel infrastructure, while also creating a recurring revenue stream for the Company. With Padel Société, we have found a partner that shares our vision for growth, and we look forward to supporting the expansion of padel across the UK market,» says Håkan Tollefsen, CEO of Acenta Group.

«We are delighted to launch Acenta’s POP UP concept in the UK through our partnership with Tour Padel Ltd and the University of Greenwich. Tour Padel’s innovative approach to growing the sport aligns perfectly with our mission to make padel more accessible while ensuring quality and sustainability are never compromised. This agreement is an important first step in building a strong platform for long-term growth in the UK and Ireland,» says Neil McClure, Director of Padel Société Limited.

With this first leasing deal secured, Acenta strengthens its position as a leading full-service provider in the global padel industry, combining innovative business models with sustainable growth opportunities.