Forfatter: acenta-as

As part of its efforts to develop and scale its business, Acenta Group is launching Sport of Padel 2.0—its proprietary e-commerce platform.

The relaunch will sharpen the store’s market positioning, moving it away from an outlet- and price-driven model towards the premium padel segment. The platform will strengthen Acenta Group’s position in the global padel market across both the B2B and B2C segments and is expected to drive growth in traffic and sales.

Acenta Group has dedicated considerable effort to this project, reflecting its strong belief in Sport of Padel and its long-term potential.

“We are proud of the new platform and confident that it will strengthen our position within e-commerce and padel. Through closer partnerships with several of the sport’s leading brands, we are also developing Acenta Group into a more comprehensive provider with a strong international network.”

The new store will officially launch on 4 September. During its opening weekend, Sport of Padel will host an event in collaboration with the Acenta Padel Tour at one of the tour’s major tournaments at Nordic Padel in Oslo.

Acenta Group has entered a five-year exclusive sales and distribution agreement with Italian court manufacturer NXPadel. The deal grants Acenta exclusive rights to sell and install NXPadel’s fiberglass padel courts in the Nordics, UK, Ireland, Germany, and Poland.

The partnership kicks off with the Padel100 project in Ireland and includes plans to install around 140 courts across 2025 and 2026, with further expansion in sight.

“This partnership is a key step in our international growth strategy. With access to cutting-edge technology and a flexible business model, we’re well-positioned to scale our full-service padel offering in new markets,” says Håkan Tollefsen, CEO of Acenta Group.

Together, Acenta and NXPadel aim to offer clubs and operators durable, high-quality court solutions at competitive prices, supporting the global growth of padel.

Today, Acenta and RESPIRA have entered into a partnership agreement for the coming five years! The agreement makes Acenta the exclusive distributor of RESPIRA’s market-leading products in performance and recovery.

We are very proud and excited to further expand our offering and to initiate this important collaboration in a new product segment. RESPIRA’s products will become a key part of our comprehensive offering, and together we will also develop new solutions around subscriptions and regular use—making it easy for all padel enthusiasts to optimize their performance and take care of their bodies on a regular basis!

Welcome to the Acenta family, RESPIRA!

Acenta Group has entered into an agreement with Mangold Fondkommission AB regarding the provision of liquidity services. Mangold will assume the role of Liquidity Provider as of tomorrow, July 10, 2025.

Join us on January 31st at 11:00 when our CEO, Håkan Tollefsen, will be featured in Market Update, discussing our IPO and how we’re moving forward!

Watch it here: https://www.youtube.com/live/gShtqGMh7cw?si=DwaIEizquSIcmsBP

Acenta Group is thrilled to announce that Ella Dahllöf is joining our team! Ella is a specialist in digital marketing and e-commerce, and she will play a key role in expanding Acenta’s presence across the digital landscape. As our new Head of E-commerce & Digital Relations, Ella brings deep expertise and innovative insights that will drive growth and strengthen our digital strategy. We are excited for the future and look forward to achieving new milestones with her on board!

Do you love padel and have a passion for e-commerce and digital marketing? Join Acenta and help take our brands and e-com to the next level! 

Key responsibilities:

• Manage our e-commerce platform: traffic, sales, campaigns, inventory, and logistics.
• Drive both B2C and B2B sales, online and through traditional channels.
• Plan and execute digital marketing campaigns (SoMe, Google Ads).
• Update and optimize our WordPress website.
• Create engaging content, including visual design using Adobe programs.

We’re looking for someone who:

• Is an expert in e-commerce management, including traffic, sales, campaigns, inventory, and logistics.
• Has experience in B2C/B2B sales, both online and traditional.
• Has a passion for padel and an understanding of the sport.
• Has a background in e-commerce and digital marketing.
• Has experience in digital marketing across different channels (SoMe, Google Ads, etc.).
• Has basic skills in graphic design using Adobe software.
• Is experienced in managing and updating WordPress websites.
  

Why Acenta? Join a forward-moving company within an industry and sport that is growing rapidly worldwide. We are on an exciting growth journey and offer you both freedom and responsibility to help shape this journey. You will have the opportunity to leave your mark on the development of your areas of responsibility and be part of a company that aims to continue expanding.

Apply here: career@acenta.group

Acenta Padel Tour and the Norwegian Padel and Tennis Federation are starting a partnership and introducing ranking points in the APT tournaments!

In an entirely new partnership, Acenta and NPTF have agreed to collaborate, and from the major master final in Oslo, there will be official ranking points in the A classes for women and men. The partnership marks the beginning of a new era for Acenta Padel Tour, and we look forward to developing the tournament and making it even more attractive together with NPTF!