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Acenta Signs Exclusive Partnership Agreement with RESPIRA!

Today, Acenta and RESPIRA have entered into a partnership agreement for the coming five years! The agreement makes Acenta the exclusive distributor of RESPIRA’s market-leading products in performance and recovery.

We are very proud and excited to further expand our offering and to initiate this important collaboration in a new product segment. RESPIRA’s products will become a key part of our comprehensive offering, and together we will also develop new solutions around subscriptions and regular use—making it easy for all padel enthusiasts to optimize their performance and take care of their bodies on a regular basis!

Welcome to the Acenta family, RESPIRA!

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Acenta Group appoints Mangold Fondkommision AB as Liquidity Provider

Acenta Group has entered into an agreement with Mangold Fondkommission AB regarding the provision of liquidity services. Mangold will assume the role of Liquidity Provider as of tomorrow, July 10, 2025.

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Tune in for this weeks Market Update with CEO Håkan Tollefsen!

Join us on January 31st at 11:00 when our CEO, Håkan Tollefsen, will be featured in Market Update, discussing our IPO and how we’re moving forward!

Watch it here: https://www.youtube.com/live/gShtqGMh7cw?si=DwaIEizquSIcmsBP

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Acenta grows and welcomes Ella Dahllöf to the team!

Acenta Group is thrilled to announce that Ella Dahllöf is joining our team! Ella is a specialist in digital marketing and e-commerce, and she will play a key role in expanding Acenta’s presence across the digital landscape. As our new Head of E-commerce & Digital Relations, Ella brings deep expertise and innovative insights that will drive growth and strengthen our digital strategy. We are excited for the future and look forward to achieving new milestones with her on board!

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Acenta and Bonzun have entered into an agreement regarding a reverse acquisition.

Håkan Tollefsen, Acenta Group CEO:

Acenta faces an exciting future with significant opportunities for substantial growth in an international market. With our strong position and the rapid expansion within the padel industry, we look forward to realizing our long-term vision — to create substantial value for both new and existing owners and partners. By listing the company, we open the door to a broader capital market, which not only strengthens our expansion capabilities but also allows us to act strategically and swiftly when the right acquisition opportunities arise. We are highly motivated to take the next step and are confident that we have the right conditions to maximize these growth opportunities.


Full PM: https://investor.bonzun.com/pressmeddelanden/?slug=bonzun-har-ingatt-avtal-avseende-ett-omvant-forvarv-av-acent-14472

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Acenta is looking for a padel enthusiast with e-com and marketing expertise for a temporary position!

Do you love padel and have a passion for e-commerce and digital marketing? Join Acenta and help take our brands and e-com to the next level! 

Key responsibilities:

  • Manage our e-commerce platform: traffic, sales, campaigns, inventory, and logistics.
  • Drive both B2C and B2B sales, online and through traditional channels.
  • Plan and execute digital marketing campaigns (SoMe, Google Ads).
  • Update and optimize our WordPress website.
  • Create engaging content, including visual design using Adobe programs.


We’re looking for someone who:

  • Is an expert in e-commerce management, including traffic, sales, campaigns, inventory, and logistics.
  • Has experience in B2C/B2B sales, both online and traditional.
  • Has a passion for padel and an understanding of the sport.
  • Has a background in e-commerce and digital marketing.
  • Has experience in digital marketing across different channels (SoMe, Google Ads, etc.).
  • Has basic skills in graphic design using Adobe software.
  • Is experienced in managing and updating WordPress websites.

Why Acenta? Join a forward-moving company within an industry and sport that is growing rapidly worldwide. We are on an exciting growth journey and offer you both freedom and responsibility to help shape this journey. You will have the opportunity to leave your mark on the development of your areas of responsibility and be part of a company that aims to continue expanding.

Apply here: career@acenta.group

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Acenta Group Expands Operations with the Launch of Acenta UK

As part of our strategic plan to expand operations and strengthen our presence in the UK market, Acenta Group is proud to announce the launch of Acenta UK. 

This marks an important milestone in our growth journey, and we are excited to welcome Neil and Asad, successful entrepreneurs and passionate padel enthusiasts, to the Acenta family. 

Together, we aim to drive the growth and development of the padel market in the United Kingdom, leveraging our combined expertise to establish a strong presence in this emerging market.

The UK padel market is experiencing significant growth, with increasing participation and interest in the sport among players of all ages. With a rapidly expanding network of clubs and facilities, the potential for padel to become a major sport in the UK is more promising than ever.

Carsten Johansen, Managing Director, Global Operations commented:
We have been considering establishing ourselves in the UK for some time, as we see great potential in this market and believe it is set for an exciting journey ahead.

Personally, I am very happy to welcome Neil and Assad on board, and I am confident that together we can become an established part of the UK padel scene and contribute to the development of the sport of padel there.

Neil added: 
Asad and I are delighted to become part of the Acenta family. Our values very much align with Carsten and the rest of the team. 

Together we believe we can facilitate padel becoming a major sport in the UK.

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APT x NPTF

Acenta Padel Tour and the Norwegian Padel and Tennis Federation are starting a partnership and introducing ranking points in the APT tournaments!

In an entirely new partnership, Acenta and NPTF have agreed to collaborate, and from the major master final in Oslo, there will be official ranking points in the A classes for women and men. The partnership marks the beginning of a new era for Acenta Padel Tour, and we look forward to developing the tournament and making it even more attractive together with NPTF!

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Acenta is growing, and we now want to expand our team with more padel enthusiasts!

We are looking for you, who, like us, are passionate about the sport and eager to spread it to more people, to work together in a team, and to continue taking more steps on our journey. Experience in sales is essential, as we aim to drive our projects and market expansion effectively.

We are facing an incredibly exciting future with more markets and more development of padel where we at Acenta want to be at the forefront and lead projects that will make more places and countries play padel! We strongly believe in the sport and its growth, and we all know how addictive it becomes once you start playing. We want to share that feeling with more people!

We are currently looking for you in Europe or the USA who feels that you also want to join our fantastic journey and help develop both the sport and the market to new heights.

Are you our next partner in this? Contact us and tell us a little more about yourself, your sales experience, and why you want to join!

Please send your application to carsten@teamacenta.com

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Acenta acquires Peliga, strengthening its position as the complete supplier of padel equipment!

This move solidifies Acenta’s role as the go-to partner in padel. With this acquisition, Acenta takes further steps in growth and is now poised to provide an even wider range of high-quality padel equipment, meeting the needs of padel enthusiasts everywhere.

For years, Peliga has been a reliable presence in the padel scene, renowned for its top-quality balls. When combined with Acenta’s diverse range of brands, it 

seamlessly integrates into the broader portfolio.

Håkan Tollefsen, CEO Acenta Group:

We’re excited to play a bigger role in Peliga’s development. It’s a great product we’ve admired for a while, and we’re eager to introduce it globally across all our markets and business areas. This acquisition is a step in the right direction for Acenta Group, aligning with our goal to promote the sport we love on a global scale. Having Peliga with us on this journey feels fantastic.

Peliga is also pleased with the new deal:

The acquisition by Acenta marks a pivotal chapter in Peliga’s journey. Our partnership with Acenta has been marked by mutual respect and shared goals over the past years, culminating in this strategic decision. Acenta’s impressive standing in the padel market makes them the ideal custodian of Peliga’s legacy.While we may be assisting in a few months, we are confident that Acenta’s dynamic approach and market position will usher in a new era of innovation and excellence for Peliga, continuing to serve the padel community with the passion and quality they expect, says Oskar Lind, CEO and co-founder of Peliga.

The acquisition is completed directly, and as of today, Acenta officially takes over Peliga.