Acenta Group has taken another step in its international growth journey by signing a new three-year agreement with the Irish company Padel Sports 100 Limited (”Padel 100”). The deal secures a minimum order of 120 padel courts over the contract period, corresponding to a total order value of approximately EUR 4 million.
This new agreement complements the parties’ previously announced leasing contract covering 100 courts. Under the new structure, Padel 100 commits to purchasing at least 40 courts per year, which Acenta Group will deliver and install. Deliveries are set to begin immediately and will run in parallel with ongoing installations from the leasing agreement.
For Padel 100, the agreement enables reselling under the brand Padel 100 Courts, expanding their offering in the Irish market. For Acenta Group, the deal diversifies its revenue model and further supports its international expansion.
Responding to growing market demand
The Irish padel market is seeing strong momentum, with demand coming from a wide range of sectors including schools, hotels, golf clubs, and sports organizations. Many of these stakeholders prefer to purchase courts outright, while still benefiting from being part of the Padel 100 network.
«We are absolutely thrilled to expand our partnership with Padel 100 through this new three-year agreement, which covers a minimum of 120 courts in Ireland. The Irish padel market is developing at an impressive pace, and together we are now able to address both leasing and resale models in response to customer needs. For Acenta Group, this agreement represents another important milestone in our international growth journey», says Håkan Tollefsen, CEO of Acenta Group.
«What’s clear is that demand is not slowing down – if anything, it’s accelerating. We already have dozens of confirmed locations in planning or contract stages, and through this new agreement we are opening the door to another group of partners who want to purchase courts outright while still aligning with the Padel 100 brand. Schools, hotels, and golf clubs are especially interested in combining ownership with access to our booking platform, marketing campaigns, and maintenance support», says Ben Keohane, CEO at Padel 100.
About Padel 100
Padel 100 is Ireland’s fastest-growing padel network, with an ambition to install and operate over 300 courts nationwide by 2027. Through collaborations with schools, sports clubs, hotels, and golf clubs, Padel 100 delivers turnkey solutions including installation, booking systems, marketing, and maintenance.