Acenta has signed an exclusive agreement with Norwegian brand Wear’N’Go, marking a strategic move to expand its offering within the sports recovery and injury prevention segment.
The multi-year partnership grants Acenta the sole rights to distribute and sell Wear’N’Go’s product line through its e-commerce platform, Sport of Padel. Known for its tailored range of accessories for padel players, the platform will now also feature high-quality recovery tools and preventive gear.
Wear’N’Go develops equipment aimed at supporting safe and efficient rehabilitation, with a focus on lowering the barriers to training smart and staying injury-free. The products include compression wear, joint supports, and other tools designed to help athletes recover better and avoid future injuries.
Sales will be directed toward both individual consumers and businesses, including clubs and organizations within the padel community.
Commenting on the new partnership, Håkan Tollefsen, CEO of Acenta Group, said:
“We see a growing interest in products that make it easier to train smart and avoid injuries, and we know the fantastic quality of our partner’s offerings. Together with Wear’N’Go, we can provide a unique product range that naturally complements our padel lineup.”
The deal reinforces Acenta’s ambition to grow within the fast-evolving padel market, where player wellbeing and performance are becoming key areas of focus.